The graphic designer is responsible for creating visual designs for various mediums such as print, and digital. create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This may include creating layouts, typography, illustrations, and infographics. Additionally, may create and maintain design guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.
The Graphic Designer collaborates with other members of the creative team, such as copywriters and art directors and marketing teams.