About the Role
We are looking for an experienced Digital Marketing Manager to drive strategic growth across digital channels and lead our marketing performance efforts. This role requires a strong understanding of digital ecosystems, performance marketing, and team leadership — with a proven track record of success inside a marketing agency environment.
Key Responsibilities
• Develop and execute digital marketing strategies aligned with business growth goals.
• Lead and manage all digital channels including SEO, SEM, paid social, email marketing, content marketing, and website performance.
• Plan and optimize lead generation and performance marketing campaigns to maximize ROI.
• Analyze campaign metrics, dashboards, and market trends to deliver impactful business insights.
• Manage marketing budgets and allocate spending effectively across channels.
• Oversee and support cross-functional creative, content, and performance teams.
• Conduct ongoing competitor and market analysis to identify growth opportunities.
• Implement CRM and marketing automation strategies to enhance customer lifecycle.
• Collaborate closely with Sales and Account Management teams to align objectives.
• Ensure brand consistency and best practices across all digital touchpoints.