Job Description:

The Commercial Manager will lead the marketing and sales operations, driving strategic plans to achieve operational objectives and revenues.
He will also lead a team including maintenance contracts, product managers, and business development staff.

Key responsibilities include:

• Develop and execute marketing and sales strategies to achieve annual sales quotas and gross profit plans across regions.
• Forecast sales volumes, analyze market trends, pricing, competition, costs, supply, and demand to set competitive pricing and maximize profitability.
• Plan, implement, and evaluate advertising, merchandising, and trade promotion programs to increase market penetration.
• Identify and develop new business opportunities using company technologies to enhance brand connection both online and offline.
• Analyze market requirements, competitor strengths and weaknesses, and forecast business opportunities to support targeted market share growth.
• Improve product marketability and profitability by researching market opportunities, enhancing packaging, and coordinating new product development.
• Maintain strong relationships with key accounts through regular visits, needs assessment, and opportunity exploration to sustain long-term partnerships.
• Collect, analyze, and summarize marketing and sales data and trends for informed decision-making.
• Ensure confidentiality of sensitive company information.
• Continuously update professional knowledge through education, networking, and participation in industry organizations.
• Recruit, train, and supervise marketing and sales personnel; manage job performance, schedule, coaching, and disciplinary actions; and ensure compliance with policies and procedures.
• Lead a team including maintenance contracts, product managers, and business development staff.
• Support the overall mission and goals of the marketing and sales organization.