The Graphic Designer will be responsible for creating visually compelling and cohesive graphics that support the company's social media presence and marketing campaigns. This role will focus on designing eye-catching visuals that resonate with the target audience, enhancing brand awareness, engagement, and conversion. The ideal candidate will have a deep understanding of social media trends and marketing principles, combined with a creative flair for producing visually impactful content that aligns with the company's mission in the ed-tech sector.
 

Design & Concept Development:

• Create engaging visuals, infographics, and promotional graphics for social media platforms, email campaigns, websites, and digital ads.
• Collaborate with the marketing and content teams to develop on-brand creative concepts that drive engagement and conversions.
• Develop and maintain a consistent visual identity across all marketing channels, ensuring that all designs align with the company’s brand guidelines and objectives.

Campaign Asset Creation:
 

• Design visual assets for paid and organic social media campaigns, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Design banners, web assets, and landing pages that support various marketing initiatives.
• such as product launches, promotions, and offline events.

Brand Consistency & Innovation:

• Maintain and evolve the brand's visual identity, ensuring that it resonates with the company’s ed-tech audience while staying fresh and relevant.
• Experiment with new design formats, styles, and techniques to continuously improve the performance and appeal of social media content.

Quality Control & Iteration:

• Review and revise designs based on feedback from the creative director, marketing team, and other stakeholders.
• Ensure all visual content adheres to high-quality standards, maintaining consistency in style, color, and messaging across all platforms.
• Continuously analyze the performance of creative assets, iterating designs to improve engagement metrics such as click-through rates, likes, and shares.