The Marketing Specialist will be responsible for executing the company’s marketing strategies, increasing brand awareness, and driving engagement and conversions across all digital channels. 

This role involves managing campaigns, creating content, analyzing performance, and understanding the target audience to support overall business growth.

Key Responsibilities:

• Plan, execute, and optimize marketing campaigns across social media platforms.
• Manage company pages and create engaging, brand-aligned content.
• Monitor advertising performance and provide insights for continuous improvement.
• Conduct market research to understand competitors and target audience behavior.
• Write captions, scripts, and marketing content for posts and ads.
• Coordinate with designers, photographers, and other team members to produce required content.
• Manage advertising budgets to achieve maximum ROI.
• Prepare weekly and monthly reports showing performance, KPIs, and growth metrics.
• Contribute creative ideas for new marketing initiatives and campaigns.
• Support the sales team with the required content and materials to improve conversions.

Job Requirements:

• 3 to 5 years of experience in marketing.
• Strong analytical skills with the ability to interpret data and make decisions.
• Excellent understanding of social media platforms and ad management tools.
• Strong content creation and copywriting skills.
• Creativity, accuracy, and attention to detail.
• Ability to work under pressure and meet deadlines.
• Ability to work independently and within a team.