- Define and refine the company's go-to-market strategy, identifying key verticals, customer segments, and geographic opportunities within the F&B landscape.
- Develop and execute a comprehensive sales strategy to achieve and exceed company revenue targets.
- Own the sales forecast, pipeline reporting, and key performance metrics for the board and executive team.
- Personally lead and quarterback strategic, high-value enterprise sales deals.
- Continuously analyze sales data to identify trends, optimize performance, and improve conversion rates
- Work closely with the CEO and product teams to align sales strategy with the product roadmap and marketing initiatives.
- Build, mentor, and manage a sales team to deliver results.
- Build and maintain strong, long-term relationships with C-level executives at leading restaurant groups, food distributors, and beverage manufacturers.
3+ years of B2B sales experience (preferably in SaaS), with at least 2+ years in a sales leadership role (Director of Sales or Head of Sales).Demonstrable experience selling into the food and beverage industry.Experience building and scaling a sales team from the ground up, including hiring, coaching, and performance management.Willingness to work on-site and travel as required for business development.Fluency in English