Brand Strategy & Planning:

• Execute comprehensive brand strategies that align with business objectives.
• Define and maintain brand guidelines, ensuring consistency across all marketing and communication materials.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Create and manage annual brand marketing plans and budgets.

Brand Management & Execution:

• Oversee the development and execution of brand campaigns across various channels, including digital, social media, print, and events.
• Monitor and analyze brand performance metrics, providing regular reports and insights.
• Ensure brand consistency in all customer touchpoints.
• Manage product launches and product lifecycle marketing.

Marketing & Communication:

• Collaborate with marketing teams to develop and execute integrated marketing campaigns.
• Work with creative agencies and internal teams to produce compelling brand content.
• Develop and manage social media strategies to enhance brand engagement.

Analysis & Reporting:

• Track and analyze key brand performance indicators (KPIs) and provide regular reports.
• Monitor market trends and competitor activities, providing insights and recommendations.
• Analyze consumer behavior and preferences to inform brand strategies.

Cross-Functional Collaboration:

• Work closely with sales, product development, and other departments to ensure brand alignment.
• Collaborate with external agencies and vendors.