Innovvette for Education is seeking a skilled and motivated Digital Media Coordinator will be responsible for managing and enhancing the Innovvette’s online presence. This role will focus on creating and executing digital media strategies across various platforms to build brand awareness, drive engagement, and increase lead generation for our educational services.
As a Digital Media Coordinator, you will be responsible for managing digital content, overseeing social media accounts, executing digital campaigns, and analyzing performance metrics. The ideal candidate will be highly creative, tech-savvy, and able to leverage digital media to connect with our target audience effectively. This position offers a dynamic opportunity to contribute to the growth of a forward-thinking education-focused organization.
Duties and responsibilities:
Social Media Strategy: Work closely with team management to design and refine the company’s social media presence, producing engaging digital, video, and audio content aimed at achieving increased customer engagement, higher website traffic, and building meaningful customer relationships.
Content Management: Oversee all content across corporate digital platforms for all company brands, ensuring that it aligns with overall brand strategy.
Content Calendar Creation: Develop and manage a monthly content calendar for each brand in line with the digital strategy, ensuring consistency and timely publication.
Brand Positioning: Ensure the correct representation of each brand’s intended positioning on digital media and work towards achieving lead generation targets.
Trend Analysis & Innovation: Stay up to date with the latest trends and techniques in social media, recommending new initiatives and strategies to management.