Job Description
The Content Writer is "the voice" of our products & services who use research and analysis to improve a Website's/Social media platforms ranking on search engines, The ideal candidate will have a strong understanding of SEO best practices and a passion for creating high-quality, engaging content that drives traffic and enhances our brand presence online.
- Review Digital Marketing Strategy / Business Goals
- Review Competition / Audience Researches
- Creating a Content Competition Research
- Research Audience Persona and Behaviors
- Optimizing current copy on website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
- Writing new SEO-friendly copy for pages on website
- Blog writing and posting
- Press release writing (as well as other forms of PR, media pitches, articles, etc.)
- Infographic creation and promotion
- Slide Share creation
- Video Transcriptions
- Creating Calendars for SEO blogs / Social Media content
- Determine the needs of end-users of technical documentation
- Study product samples and talk with product designers and developers
- Work with professional staff to make products easier to use and thus need fewer instructions
- Select appropriate medium for message or audience, such as manuals or online videos
- Researching trending topics within a variety of industries
- Optimize Solutions / Services Pages Content
- Other duties as assigned
Job RequirementsContent Writers must have demonstrated writing experience, professional and/or academic. They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing. Experience 3-5 years with a technical background, such as computer science, Web design, or engineering, is importantSoftware Experience is a must English level: FluentExcellent verbal and written communication skillsA working knowledge of SEO and how it applies to content marketingBasic knowledge of HTMLExperience in WordPress and Blogger (preferred)Creativity & resourcefulnessExtreme attention to detailThe ability to multitask and adhere to deadlinesFlexibility to evolve strategies quickly & effectivelyInnovative, thinker, likes to work with a team and organized