- Develop and Execute Marketing Plans:
Prepare and implement annual and seasonal marketing plans aligned with company objectives and brand guidelines. - Trade Marketing & Promotions:
Design and manage in-store promotions, product displays, and visibility materials to maximize brand presence at point of sale. - Market Analysis & Consumer Insights:
Conduct competitor analysis, monitor market trends, and generate insights to support pricing, product, and distribution decisions. - Brand Communication & Advertising:
Coordinate with agencies and internal teams to produce digital and offline marketing materials, ensuring brand consistency. - Digital Marketing Management:
Manage social media pages, online campaigns, and website content to increase engagement and customer traffic. - Sales Collaboration:
Work closely with the sales and trade teams to align marketing initiatives with sales targets and channel needs. - Budget Control & ROI Analysis:
Manage marketing budgets, track spending, and evaluate campaign effectiveness based on ROI and sales impact. - Event Planning & Activation:
Organize product launches, exhibitions, and customer events to promote new products and strengthen relationships. - Supplier & Agency Coordination:
Liaise with advertising agencies, printing houses, and POS material suppliers to ensure timely and cost-effective execution. - Reporting & Performance Tracking:
Prepare periodic reports on marketing activities, campaign results, and brand performance for management review.
Bachelor’s degree in Marketing, Business Administration, or related field.3–5 years of marketing experience in FMCG or distribution sector (trade marketing experience preferred).Strong understanding of market dynamics and retail/trade environments.Excellent communication, negotiation, and project-management skills.Proficiency in MS Office, Google Workspace, and digital marketing tools.