Role Overview
- We are looking for a highly skilled senior Media Buyer with strong expertise in social media advertising and performance marketing. The ideal candidate will have proven hands-on experience managing campaigns across Meta (Facebook/Instagram), Google, LinkedIn, TikTok, and Snapchat Ads, along with a strong analytical mindset to drive conversions and ROI.
Key Responsibilities
- Plan, execute, and optimize digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and Snapchat.
- Develop digital marketing strategies tailored to client goals and target audiences.
- Conduct audience research, A/B testing, and conversion tracking to drive continuous improvement.
- Manage SEO/SEM strategies to enhance visibility and organic growth.
- Work closely with creative teams to develop effective ad content and landing pages.
- Monitor and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
- Manage email marketing and remarketing campaigns for lead generation and retention.
- Stay up to date with emerging digital trends, algorithms, and best practices in performance marketing.
RequirementsBachelor’s degree in Marketing, Business, Advertising, or related field.4–8 years of proven digital marketing experience (agency or in-house).Strong hands-on experience with TikTok and Snapchat Ads is required.Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital ad platforms.Strong technical knowledge of tracking, analytics, pixels, and performance optimization.Expertise in SEO, SEM, and web analytics tools (Google Analytics, Tag Manager, etc.).Excellent analytical, communication, and project management skills.Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a strong advantage.Candidates from Giza or nearby areas are preferredWhat We OfferCompetitive salary and performance-based incentives.A dynamic, creative, and growth-oriented work environment.Exposure to regional and international campaigns.Continuous learning and career advancement opportunities.