- Develop and execute media buying strategies across digital and traditional channels to achieve campaign objectives.
- Negotiate and purchase advertising space with media vendors, ensuring optimal placement and cost efficiency.
- Monitor, analyze, and optimize campaign performance using analytics tools to maximize ROI.
- Collaborate with marketing, creative, and analytics teams to align media plans with overall marketing goals.
- Manage budgets, track expenditures, and provide regular reporting on campaign effectiveness.
- Research and identify new media opportunities and emerging platforms to expand reach.
- Maintain strong relationships with media partners and negotiate favorable terms.
- Stay updated on industry trends, competitor activities, and best practices in media buying.
- Ensure all campaigns comply with brand guidelines and regulatory requirements.
- Prepare post-campaign analysis and present insights and recommendations for future campaigns.
2-5 years of proven experience in media buying, preferably within an agency or in-house marketing team.Strong understanding of digital and traditional media channels, including programmatic, social, and display advertising.Demonstrated ability to manage multiple campaigns and budgets simultaneously.Excellent negotiation and communication skills.Proficiency in media planning and analytics tools such as Google Ads, Facebook Ads Manager, or similar platforms.Analytical mindset with the ability to interpret data and generate actionable insights.Detail-oriented with strong organizational and project management skills.Ability to work effectively in a fast-paced, office-based environment.Collaborative team player with a proactive approach to problem-solving.Experience working at an entry-level career stage, eager to learn and grow within the organization.