1. Marketing Strategy & Campaigns

• Develop and implement integrated marketing campaigns across digital and offline channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage content calendars, ensuring alignment with overall marketing and business objectives.
• Support product launches, exhibitions, and promotional events with end-to-end marketing execution.

2. Content Creation & Design

• Create high-quality visual and video content for social media, website, and digital ads.
• Design marketing collateral (brochures, presentations, banners, etc.) using Adobe Photoshop, Illustrator, and InDesign.
• Edit and produce engaging short-form videos and reels using Adobe Premiere Pro / After Effects or equivalent tools.
• Maintain brand consistency across all creative assets and campaigns.

3. Digital Marketing & Analytics

• Manage and optimize paid campaigns across Meta, LinkedIn, Google Ads, and other platforms.
• Coordinate with outsourced agencies and production vendors for content creation, video production, and advertising material.
• Monitor campaign performance and generate actionable insights and reports.

4. Collaboration & Project Management

• Collaborate with cross-functional teams (Sales, Product, Strategy, etc.) to align marketing initiatives.
• Manage timelines, budgets, and vendor coordination for creative production.