- Develop and execute comprehensive brand strategies to drive growth and strengthen brand equity across multiple product categories.
- Lead the planning and implementation of marketing campaigns, ensuring alignment with overall business objectives and brand positioning.
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and innovation.
- Collaborate with cross-functional teams including product development, sales, and creative to launch new products and support existing lines.
- Manage brand budgets, monitor campaign performance, and optimize marketing spend for maximum ROI.
- Oversee the creation and consistency of brand messaging across all channels, including digital, print, and in-store materials.
- Conduct regular brand health assessments and track key performance indicators to measure success and inform future strategies.
- Build and maintain strong relationships with external partners, agencies, and vendors to ensure effective execution of brand initiatives.
- Champion the voice of the consumer within the organization, leveraging feedback to enhance product offerings and brand experiences.
- Stay up-to-date with industry best practices and emerging trends to keep the brand relevant and competitive.
Bachelor’s degree in Marketing, Business Administration, or a related field.4-7 years of experience in brand management, marketing, or a related role, preferably within the FMCG or confectionery sector.Proven track record of developing and executing successful brand strategies and marketing campaigns.Strong analytical skills with the ability to interpret data and translate insights into actionable plans.Exceptional communication and interpersonal skills, with the ability to influence and collaborate across teams.Creative thinker with a passion for innovation and a keen eye for detail.Demonstrated ability to manage budgets and deliver results within set timelines.Proficiency in Microsoft Office Suite and familiarity with digital marketing tools.