Purpose: Develop and produce high-quality, on-brand content for blogs, social media, ads, newsletters, and short-form videos that support marketing objectives and audience engagement.
Key Responsibilities
- Develop monthly content themes and storylines for each account based on strategy and brief.
- Maintain monthly content calendars and prepare final copy for scheduling/publishing.
- Create written content for blogs, social media captions, ad copy, and newsletters.
- Generate video ideas and scripts for Reels, Shorts, and similar short-form formats.
- Repurpose content ideas across platforms while maintaining voice and message consistency.
- Craft concise, high-performing ad copy with clear hooks and CTAs.
- Prepare content outlines, headlines, and briefs for visuals or motion assets.
- Coordinate with the Account Manager and Digital Marketing Strategist for review and sign-off.
- Apply basic on-page SEO to blog content (headings, structure, metadata).
- Monitor content performance (reach, engagement, CTR) and propose quick optimizations.
- Follow Road9 Media SOPs.
Requirements1–3 years of experience in content or copywriting for digital platforms.Strong ability to write both short-form and long-form content.Proven experience across at least two of: blogs, social media, ads, newsletters.Understanding of marketing funnels, CTAs, and audience engagement.SEO knowledge.Structured, reliable, and able to work under defined briefs and deadlines.Nice to HaveExperience developing content for B2B brands or KSA audiences.Familiarity with visual production, design handoff, and analytics tracking (UTMs, engagement metrics).