Purpose of the job

To lead and oversee all TV media planning, buying, and execution efforts, ensuring strategic use of television as a core medium in integrated campaigns. This role focuses on maximizing efficiency, optimizing spend, and securing impactful, high-visibility placements across key TV channels. The TV Media Lead plays a critical role in negotiating cost-effective media deals, managing agency performance, and closely monitoring competition to ensure Orange consistently outperforms in media presence and brand impact.

Duties and responsibilities

TV Media Strategy & Planning:

1. Develop and implement TV media strategies that align with brand and campaign objectives, ensuring optimal audience reach, frequency, and ROI.
2. Collaborate with media agencies to build targeted TV media plans based on audience insights, campaign goals, and available budgets.
3. Leverage past campaign data and industry trends to refine planning and enhance media decision-making.

Media Buying & Cost Efficiency:

1. Lead negotiations with media agencies and TV broadcasters to secure cost-effective deals, high-impact placements, sponsorships, and added-value opportunities.
2. Stay updated on media rate trends and competitor spending to identify cost-saving opportunities and optimize ROI.
3. Oversee the TV media budget and ensure efficient use of media investments.

Campaign Execution & Monitoring:

1. Manage the end-to-end execution of TV campaigns, ensuring timely delivery of materials and alignment with broadcast schedules.
2. Monitor live campaign performance (GRPs, reach, frequency) and work with agencies to make real-time optimizations.
3. Conduct post-campaign performance reviews with detailed analysis on media effectiveness and recommendations for future campaigns.

Media Agency Management:

1. Serve as the key contact for media agency coordination, providing strategic briefings and ensuring high-quality deliverables.
2. Assess agency performance across key KPIs including efficiency, cost, and campaign outcomes.
3. Work with procurement and legal teams to manage contracts and negotiate favorable terms

Competitive Intelligence & Market Monitoring:

1. Continuously monitor competitor TV activity, including campaign timing, messaging, channel presence, and media spend.
2. Analyze competitor KPIs and media performance to recommend counter strategies that ensure Orange maintains a leadership position.
3. Share competitive insights with internal teams and influence proactive planning based on market dynamics.

Job specification

Education

• Preferably bachelors degree in Mass Communications / Marketing or related field.

Experience

• 4-5 years experience in TV media planning, buying, and strategy.
• Strong understanding of GRPs, reach metrics, and media performance analysis.
• Proven track record in media negotiations and cost-efficient buying.
• Skilled in market intelligence and competitive analysis.
• Excellent communicator with strong stakeholder and project management skills.
• Background in telecom and/or media agency environments preferred.

Personal Skills

• Creativity
• Communication
• Adaptability
• Collaboration
• Time Management
• User Empathy