Responsible for handling the respondents representing his/ her segment and meeting with them for almost 3-4 times a week either on a one-on one level or in a group context. Provide real-time insights about target segment's new trends and lifestyle through consolidating comprehensive weekly reports. In charge of covering & reporting all target segment's new trends emerging on disparate digital platforms in terms of social, behavioral or lifestyle shifts, as well as scrapping comments via Social Listening Tools on a weekly basis. Responsible for delivering powerful and actionable data-driven marketing insights related to target segment. Managing Operations for recruitment, venues & transportation for segment representatives with Lifestyle Insights Manager. Delivering Weekly Reports of Segment Findings to Lifestyle Insights Manager & Commercial Committee every 2 months. Managing segment respondents' output and incentives. Managing Operations & Budget with Lifestyle Insights Manager. Previous 1-3yrs work experience in corporate or agency. Qualitative research background is a plus. Excellent communication and moderation skills. Good eye for potential opportunities & ability to extract data from segment respondents. Ability to work in multitasks under pressure. Articulate & creative Self-motivated Extrovert & outgoing (attends events & aware of new outing venues) Ability to maintain focus and drive over prolonged periods. Tech Savvy, aware of new apps and ability to utilize digital tools. Heavy user of social media, as well as music apps & VODs Excellent command of English Structured approach to gathering, integrating & presenting data. Strong communication and negotiation skills. Excellent use of search engines & AI tools. Attention to detail and persistence to gather new insights