- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
- Conduct thorough market research to identify target audiences and develop effective media buying strategies.
- Negotiate and purchase advertising inventory to maximize ROI and ensure cost-effective media placements.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for improvement.
- Collaborate with creative, content, and analytics teams to develop compelling ad creatives and landing pages.
- Manage campaign budgets, track spending, and ensure alignment with client objectives and KPIs.
- Stay updated on industry trends, emerging platforms, and best practices in digital media buying.
- Test and implement new tools, technologies, and bidding strategies to enhance campaign effectiveness.
- Build and maintain strong relationships with media vendors, publishers, and platform representatives.
- Ensure all campaigns comply with relevant advertising policies, guidelines, and brand standards.
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.3-5 years of proven experience in media buying, digital marketing, or a related role.Demonstrated expertise in managing paid media campaigns across multiple digital platforms.Strong analytical skills with the ability to interpret data and optimize campaigns for maximum performance.Excellent negotiation and communication skills.Proficiency with media buying and analytics tools such as Google Ads, Facebook Ads Manager, and Google Analytics.Ability to manage multiple projects and deadlines in a fast-paced environment.Detail-oriented with strong organizational and time management abilities.Experience working in a collaborative, cross-functional team setting.Up-to-date knowledge of digital marketing trends, tools, and best practices.