- Develop, execute, and optimize media buying strategies across digital platforms like Google and Meta to achieve campaign objectives.
- Negotiate and purchase advertising space and time from various media outlets to maximize ROI.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.
- Collaborate with marketing, creative, and analytics teams to align media plans with broader marketing goals.
- Manage budgets, track expenditures, and ensure campaigns are delivered within allocated resources.
- Stay updated on industry trends, emerging platforms, and competitor activities to inform media buying decisions.
- Build and maintain strong relationships with media vendors and partners.
- Conduct A/B testing and experiment with new channels to identify growth opportunities.
- Ensure compliance with industry regulations and brand guidelines in all media placements.
- Prepare detailed post-campaign analysis and present findings to stakeholders.
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