- Develop and execute modern trade marketing strategies to drive product visibility and sales within key retail and wholesale channels.
- Collaborate with sales teams to identify growth opportunities and implement promotional activities tailored to modern trade partners.
- Analyze market trends, competitor activities, and customer insights to optimize marketing campaigns and trade initiatives.
- Coordinate with suppliers and internal stakeholders to ensure effective product launches and in-store activations.
- Monitor and evaluate the performance of trade marketing programs, providing actionable recommendations for continuous improvement.
- Manage relationships with modern trade accounts, ensuring alignment with brand objectives and maximizing shelf presence.
- Prepare and present regular reports on campaign effectiveness, sales performance, and ROI to management.
- Support the development and execution of tailored marketing materials and point-of-sale displays for modern trade outlets.
- Ensure compliance with company policies, industry regulations, and quality standards in all marketing activities.
- Assist in budgeting and resource allocation for modern trade marketing initiatives.
Bachelor’s degree in Marketing, Business Administration, or a related field.1-3 years of experience in marketing, trade marketing, or sales within the FMCG or pharmaceutical industry.Proven track record of executing successful trade marketing campaigns in modern trade channels.Strong analytical skills with the ability to interpret data and market trends.Excellent communication and interpersonal skills for effective collaboration with internal and external stakeholders.Ability to manage multiple projects simultaneously and meet tight deadlines.Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).Familiarity with retail and wholesale distribution networks.Detail-oriented with strong organizational skills.Willingness to work on-site and travel as required.