- Develop, implement, and manage digital marketing campaigns across various online channels to increase brand awareness and drive engagement.
- Monitor, analyze, and report on the performance of digital marketing initiatives using analytics tools to optimize strategies.
- Create, curate, and manage content for social media platforms, company website, and email marketing campaigns.
- Collaborate with cross-functional teams including sales, product, and design to ensure cohesive messaging and campaign alignment.
- Conduct market research to identify trends, customer preferences, and competitor activities in the pharmaceutical sector.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, and LinkedIn.
- Oversee SEO and SEM strategies to improve website traffic and search engine rankings.
- Engage with online communities and respond to customer inquiries or feedback in a timely and professional manner.
- Support the planning and execution of digital events, webinars, and online promotions.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure innovative approaches.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.1-3 years of experience in digital marketing, preferably within the pharmaceutical or healthcare sector.Proven track record of managing successful digital marketing campaigns.Strong understanding of current online marketing concepts, strategy, and best practices.Experience with social media management, content creation, and community engagement.Proficiency in using digital marketing tools such as Google Analytics, Facebook Business Manager, and email marketing platforms.Excellent written and verbal communication skills in English and Arabic.Ability to analyze data and provide actionable insights for campaign optimization.Creative thinker with attention to detail and strong organizational skills.Ability to work effectively in a fast-paced, office-based environment.