As an Assistant Brand Manager, you will play a key role in supporting the development and execution of brand strategies within the FMCG sector. You will be responsible for analyzing market trends, monitoring brand performance, coordinating marketing campaigns, and ensuring alignment with the company’s overall objectives. This role requires a mix of creativity, analytical thinking, and strong communication skills to drive brand growth and maintain a competitive market presence.
Assist in developing and executing brand strategies and marketing plans.Support in launching and promoting new products.Conduct market research and competitor analysis to identify opportunities.Monitor brand performance and analyze sales reports.Coordinate with advertising agencies and suppliers for campaigns.Manage the preparation of marketing materials (presentations, brochures, digital content).Support senior brand manager in planning promotional activities and events.Ensure brand consistency across all channels and communications.Work closely with sales and trade marketing teams to maximize market presence.Prepare periodic reports and presentations for management.