Job Summary

We are seeking a creative and data-driven Senior social media & Content to develop, implement, and manage our social media strategy and content ecosystem. You will be responsible for increasing brand awareness, enhancing online engagement, driving traffic, and acquiring customers/clients. The ideal candidate is a storyteller at heart, possesses a deep understanding of the digital landscape, and can translate marketing objectives into compelling content and social conversations.

• Job Responsibilities

Strategy & Planning (25%)

• Develop, implement, and manage a comprehensive social media and content strategy to align with business goals.
• Conduct audience research and define key metrics for measuring campaign success.
• Perform competitive analysis and stay ahead of digital marketing trends, tools, and applications.
• Manage the social media and content marketing budget, if applicable.

 

Content Creation & Curation (35%)

• Create, edit, publish, and share engaging content daily (e.g., text, images, videos, stories, reels) that builds meaningful connections and encourage community members to take action.
• Develop a content calendar for all social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter/X, TikTok, Pinterest) and owned channels (blog, email).
• Write, proofread, and edit compelling copy for posts, blog articles, newsletters, and video scripts that is on-brand and optimized for SEO.
• Collaborate with designers, videographers, and external agencies to produce high-quality visual assets.

 

Community Management & Engagement (15%)

• Moderate all user-generated content in line with the moderation policy for each community.
• Respond to comments and customer queries in a timely and professional manner.
• Build and nurture relationships with followers, influencers, and brand advocates.
• Monitor and report on online reviews and feedback.

 

Analytics & Reporting (15%)

• Monitor key performance indicators (KPIs) such as engagement, reach, leads, conversion rates, and ROI.
• Use analytics tools (e.g., Google Analytics, Facebook Insights,) to track performance and generate monthly reports.
• Analyze campaign performance and translate data into actionable insights and recommendations for optimization.

 

Administrative & Cross-Functional (10%)

• Manage and organize digital assets and content libraries.
• Collaborate with other teams (Sales, Product, Customer Service) to ensure brand consistency and leverage user-generated content.
• Assist in the planning and execution of live social media events (e.g., Twitter chats, Instagram).

Job QualificationsEducation & ExperienceBachelor’s degree in Marketing, Communications, Journalism, or a related field.3 - 5 years of proven professional experience as a Social Media Specialist, Content Creator, or similar role.A portfolio showcasing successful social media campaigns and content samples (e.g., blog posts, videos, graphics) is required. Technical Skills & KnowledgePlatform Proficiency: Hands-on experience in managing and growing business accounts on core platforms: Instagram, Facebook, LinkedIn, Twitter/X, TikTok.Management Tools: Experience with social media management and listening tools (e.g., Hootsuite, Buffer, Sprout Social, Later).Analytical Skills: Solid knowledge of web and social analytics tools (e.g., Google Analytics, Facebook Insights).SEO & Blogging: Understanding of SEO principles and experience with blogging platforms (e.g., WordPress). Competencies RequiredCore CompetenciesExceptional Writing & Communication: Ability to craft clear, compelling, and grammatically flawless copy for different platforms and audiences. A strong storyteller.Creativity & Visual Aesthetics: A keen eye for design, composition, and visual storytelling. Ability to conceptualize engaging content ideas.Data Analysis & Interpretation: Comfortable working with data to derive insights, measure ROI, and make informed, strategic decisions. Results-oriented.Community Building: A genuine passion for engaging with people online, fostering positive conversations, and building brand loyalty.Adaptability & Trend Awareness: Stays current with the latest social media trends, algorithm changes, and digital technologies. Able to pivot strategies quickly. Professional CompetenciesProject Management: Excellent organizational and time-management skills. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Collaboration (Teamwork): A team player who can work effectively with cross-functional teams and incorporate feedback.Proactive & Self-Motivated: A "doer" who takes initiative, anticipates needs, and is resourceful in solving problems.Attention to Detail: Meticulous in proofreading, scheduling, and analyzing data to ensure brand consistency and accuracy.Customer-Centric Mindset: Always considers the audience's perspective to create content that adds value and resonates with them.