Key Responsibilities

Campaign Strategy & Planning: Work with a media planner (or take on that role themselves, especially in smaller companies) to determine the best platforms, formats, and timing for an ad campaign.

Negotiation & Buying: Negotiate with media outlets (like TV stations, websites, radio, and social media platforms) to get the best rates and ad placements.

Budget Management: Manage the budget for ad campaigns, ensuring spending stays on track and delivers a strong return on investment (ROI).

Performance Monitoring: Continuously track and analyze campaign performance using data and analytics tools to make real-time adjustments for better results.

Relationship Management: Build and maintain strong relationships with media sales representatives and vendors to gain access to the best inventory and deals.

Required Skills

Analytical Skills: The ability to interpret data and metrics (like cost per click, impressions, and conversions) to make data-driven decisions.

Negotiation: A crucial skill for securing favorable rates and placements.

Attention to Detail: Meticulousness is vital when managing budgets, schedules, and insertion orders.

Communication: Excellent communication skills are needed to collaborate with clients, internal teams, and media partners.

Knowledge of Platforms: Expertise in various media channels, both traditional (TV, radio, print) and digital (social media, search, programmatic).