- Develop, execute, and optimize paid media campaigns across platforms such as Facebook, Instagram, Google Ads, and other digital channels.
- Create engaging, high-quality content tailored to various digital platforms, ensuring alignment with brand voice and marketing objectives.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and reach.
- Collaborate with cross-functional teams to align media buying strategies with overall marketing goals and content calendars.
- Manage advertising budgets, ensuring efficient allocation and maximum impact of spend.
- Stay up-to-date with the latest trends in digital marketing, media buying, and content creation to maintain a competitive edge.
- Conduct A/B testing on creatives and ad placements to optimize campaign effectiveness.
- Coordinate with designers, videographers, and other content creators to produce multimedia assets.
- Engage with audiences across social media platforms, responding to comments and fostering community growth.
- Ensure all content and campaigns comply with relevant advertising standards and brand guidelines.
2-3 years of proven experience in media buying and content creation, preferably in a fast-paced environment.Strong understanding of digital advertising platforms, including Facebook Ads Manager, Google Ads, and others.Demonstrated ability to create compelling written and visual content for various digital channels.Experience managing and optimizing advertising budgets for maximum ROI.Excellent analytical skills with the ability to interpret data and generate actionable insights.Familiarity with social media management tools and content scheduling platforms.Exceptional communication and collaboration skills.Ability to multitask and manage multiple projects simultaneously under tight deadlines.Creative mindset with a keen eye for detail and brand consistency.Self-motivated, proactive, and adaptable to changing priorities.