- Develop and execute comprehensive digital brand strategies to enhance Alberto’s online presence and brand equity.
- Oversee the planning, creation, and management of digital marketing campaigns across multiple platforms, including social media, email, and web.
- Collaborate with cross-functional teams to ensure brand consistency and alignment with overall business objectives.
- Analyze digital campaign performance metrics and provide actionable insights to optimize future initiatives.
- Manage the company’s online reputation and engage with audiences to foster brand loyalty and advocacy.
- Coordinate with creative teams to produce compelling digital content that resonates with target audiences.
- Monitor market trends, competitor activities, and emerging technologies to inform strategic decisions.
- Lead the implementation of innovative digital tools and solutions to drive brand growth.
- Ensure all digital communications adhere to brand guidelines and reflect Alberto’s values.
- Report regularly to senior management on digital brand performance, opportunities, and challenges.
Minimum of 5 years of experience in digital brand management, digital marketing, or a related field.Proven track record of developing and executing successful digital marketing campaigns.Strong understanding of digital platforms, analytics tools, and current industry trends.Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.Experience with online reputation management and audience engagement strategies.Creative mindset with strong problem-solving abilities.Ability to analyze data and translate insights into actionable strategies.Familiarity with the clothing, fashion, or textile industry is a plus.Open to working in an office-based arrangement.