Key Responsibilities

Strategy & Planning

Develop and execute annual trade marketing plans aligned with brand and sales objectives.

Identify key channels, markets, and customer segments for trade-focused activities.

Manage trade marketing budgets and allocate resources efficiently.

Campaigns & Promotions

Plan, coordinate, and evaluate in-store promotions, product launches, and events.

Ensure all trade marketing materials (POS displays, signage, promotional tools) are aligned with brand guidelines.

Track the performance of trade promotions and recommend improvements.

Market Insights & Analysis

Conduct market and competitor analysis to identify opportunities and trends.

Monitor and report on sales performance by channel and promotion effectiveness.

Provide actionable insights to marketing and sales teams to optimize channel strategies.

Relationship Management

Collaborate closely with sales, marketing, and distribution partners to ensure seamless execution.

Build and maintain strong relationships with key retail accounts and distributors.

Provide training and support to sales teams and partners on trade programs and brand standards.

Brand & Visual Merchandising

Oversee the development and placement of point-of-sale materials and displays.

Ensure consistency of brand presence across all retail touchpoints.