- Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.
- Lead, mentor, and manage the marketing team to achieve departmental goals and foster professional growth.
- Oversee the planning and implementation of multi-channel marketing campaigns, including digital, print, and event marketing.
- Develop and execute 360-degree marketing campaigns, including BTL activities, events, branding, and billboard promotions.
- Analyze market trends, customer insights, and competitor activities to inform strategic decisions.
- Collaborate with cross-functional teams, including sales, product development, and executive leadership, to align marketing initiatives with business objectives.
- Manage the marketing budget to ensure optimal allocation of resources and achieve the highest ROI for all campaigns.
- Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing activities.
- Build and maintain relationships with external partners, agencies, and vendors to maximize campaign reach.
- Drive the creation of compelling content and promotional materials to support brand positioning.
- Ensure consistent brand messaging and adherence to corporate identity across all marketing channels.
Minimum 2 years in the real estate or property development sector and/or at least 7 years in a managerial position with proven experience in a senior marketing role.Demonstrated ability to develop and implement successful marketing strategies.Strong leadership and team management skills.Excellent communication, presentation, and interpersonal abilities.Proficiency in digital marketing tools, analytics platforms, and CRM systems.Experience managing marketing budgets and optimizing resource allocation.Ability to analyze complex data and translate insights into actionable strategies.Creative thinking with a results-driven mindset.Strong organizational and project management skills.Willingness to work on-site and collaborate closely with internal and external stakeholders.