- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other relevant platforms to achieve business objectives.
- Conduct keyword research, analysis, and selection to maximize campaign performance and ROI.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
- Create compelling ad copy and landing pages tailored to target audiences and campaign goals.
- Manage daily budgets, bids, and account expenditures to ensure efficient allocation of resources.
- Collaborate with cross-functional teams including marketing, analytics, and creative to align PPC strategies with broader marketing initiatives.
- Perform A/B testing on ads and landing pages to continuously improve conversion rates.
- Stay updated with the latest trends, tools, and best practices in paid search and digital marketing.
- Generate regular reports on campaign performance, KPIs, and ROI for stakeholders.
- Identify new opportunities for growth and expansion within paid advertising channels.
Minimum of 5 years of hands-on experience managing PPC campaigns in a remote environment.Proven track record of delivering successful paid search campaigns with measurable results.Expertise in Google Ads, Bing Ads, and other major PPC platforms.Strong analytical skills with the ability to interpret data and generate actionable insights.Experience with keyword research tools and bid management platforms.Excellent written and verbal communication skills.Ability to manage multiple campaigns and projects simultaneously in a fast-paced setting.Familiarity with conversion tracking, remarketing, and audience targeting.Self-motivated, detail-oriented, and results-driven.Ability to work effectively as part of a remote team.Arabic is a must.