BLU Smart Toothbrush is an innovative oral care brand that utilizes connected technology to track brushing and flossing habits through a user-friendly app that is both intuitive and easy to use. We are seeking a dedicated brand manager to oversee day-to-day support as well as:  

• Develop and implement comprehensive digital brand strategies to enhance online presence and brand equity.
• Oversee the creation, curation, and management of digital content across multiple platforms, ensuring brand consistency and quality.
• Collaborate with cross-functional teams, including marketing, creative, and product, to align digital initiatives with overall brand objectives.
• Analyze digital campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
• Manage and grow the brand’s social media presence, engaging with audiences and fostering community growth.
• Monitor digital trends, competitor activities, and emerging technologies to keep the brand at the forefront of innovation.
• Coordinate with external agencies and partners to execute digital marketing campaigns and initiatives.
• Develop and manage digital budgets, ensuring efficient allocation of resources and maximum ROI.
• Lead brand storytelling initiatives to create compelling narratives that resonate with target audiences.
• Ensure all digital brand activities comply with legal, ethical, and regulatory standards.