- Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
- Create, curate, and schedule high-quality, original content across various social media platforms.
- Monitor, analyze, and report on social media performance metrics, providing actionable insights for continuous improvement.
- Engage with online communities, responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with creative, marketing, and account teams to align social media initiatives with broader campaign objectives.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure innovative and effective campaigns.
- Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
- Identify and build relationships with influencers and brand advocates to amplify content and brand messaging.
- Conduct competitor analysis and audience research to inform content strategy and positioning.
- Ensure all social media content adheres to brand guidelines and maintains a consistent voice and tone.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.2-4 years of proven experience in social media management or digital marketing roles.Strong understanding of major social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.Demonstrated ability to create engaging content tailored to different audiences and platforms.Experience with social media analytics tools and the ability to interpret data to drive strategy.Excellent written and verbal communication skills.Ability to manage multiple projects simultaneously and meet tight deadlines.Creative thinker with a keen eye for detail and design.Experience working in a fast-paced, collaborative office environment.Proactive, self-motivated, and adaptable to changing priorities.