- Develop, implement, and manage comprehensive marketing campaigns across multiple channels to drive brand awareness and customer engagement.
- Conduct market research and analyze trends to identify new marketing opportunities and optimize existing strategies.
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive messaging and campaign alignment.
- Create compelling content for digital platforms, including social media, email marketing, blogs, and website updates.
- Monitor, measure, and report on the effectiveness of marketing initiatives using analytics tools, providing actionable insights for continuous improvement.
- Manage and optimize paid advertising campaigns, including PPC, display, and social media ads.
- Coordinate and execute events, webinars, and promotional activities to enhance brand visibility.
- Maintain and update the company’s CRM and marketing automation systems to ensure accurate data and effective campaign execution.
- Support the development and execution of public relations strategies to enhance the company’s reputation.
- Stay up-to-date with the latest marketing trends, technologies, and best practices to ensure innovative approaches.
Minimum of 4 years of experience in marketing, with a proven track record of successful campaign management.Experience working in a fast-paced, office-based environment.Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.Excellent written and verbal communication skills.Ability to analyze data and translate insights into actionable strategies.Proficiency with marketing automation and CRM tools.Demonstrated ability to manage multiple projects simultaneously and meet deadlines.Creative thinker with strong problem-solving skills.Collaborative team player with a proactive attitude.Attention to detail and commitment to delivering high-quality work.