- Develop, execute, and optimize paid media campaigns across platforms such as Facebook, Instagram, Google Ads, and other relevant channels.
- Monitor, analyze, and report on campaign performance, providing actionable insights to maximize ROI and achieve marketing objectives.
- Collaborate with the marketing team to align paid media strategies with overall brand goals and promotional calendars.
- Conduct market research to identify target audiences and emerging trends in digital advertising.
- Manage advertising budgets, ensuring efficient allocation and cost-effective spending.
- Negotiate with media vendors and platforms to secure optimal ad placements and rates.
- A/B test ad creatives, copy, and targeting strategies to continuously improve campaign effectiveness.
- Stay up-to-date with industry best practices, platform updates, and competitor activities.
- Coordinate with creative teams to develop compelling ad assets that resonate with target audiences.
- Ensure compliance with advertising policies and brand guidelines across all campaigns.
Minimum of 5 years of experience in media buying, digital advertising, or a related marketing role.Proven track record of managing and optimizing paid media campaigns across multiple platforms.Strong analytical skills with the ability to interpret data and generate actionable insights.Experience working in a fast-paced, results-driven environment.Excellent communication and collaboration skills.Ability to manage multiple campaigns and priorities simultaneously.Familiarity with advertising tools such as Facebook Ads Manager, Google Ads, and analytics platforms.Creative mindset with a keen eye for detail.Demonstrated ability to work independently and remotely.Up-to-date knowledge of digital marketing trends and best practices.