- Plan, execute, and optimize media buying campaigns across digital and traditional channels to achieve marketing objectives.
- Conduct thorough market research to identify target audiences and the most effective media platforms.
- Negotiate and purchase advertising space and time from media outlets to maximize ROI.
- Monitor campaign performance, analyze data, and adjust strategies to improve results.
- Collaborate with marketing and creative teams to develop compelling ad content and messaging.
- Manage budgets, track expenditures, and ensure campaigns stay within allocated resources.
- Prepare and present detailed campaign reports, insights, and recommendations to stakeholders.
- Stay updated on industry trends, emerging platforms, and best practices in media buying.
- Build and maintain strong relationships with media vendors and partners.
- Ensure compliance with all advertising regulations and company policies.
1-2 years of proven experience in media buying, advertising, or a related marketing role.Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic buying tools.Strong analytical skills with the ability to interpret campaign data and optimize performance.Excellent negotiation and communication skills for dealing with media vendors and internal teams.Ability to manage multiple campaigns simultaneously and meet tight deadlines.Detail-oriented with strong organizational and project management abilities.Proficiency in using analytics and reporting tools to track campaign effectiveness.Creative mindset with a keen eye for identifying trends and opportunities.Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred.Willingness to work onsite in a fast-paced, collaborative environment.