Key Responsibilities:

Brand Strategy & Positioning:

• Develop and implement brand strategies that align with business goals.
• Define and evolve the brand voice, identity, and value proposition in line with skincare and beauty trends.
• Conduct regular competitive analysis to identify market opportunities and positioning strategies.

Product Marketing & Go-to-Market:

• Lead the planning and execution of new product launches, working closely with Product Development, R&D, and Sales teams.
• Craft compelling messaging and promotional campaigns that resonate with target consumers.
• Collaborate on packaging, pricing, and channel strategies to support brand growth.

Consumer Insights & Engagement:

• Leverage market research, social listening, and consumer insights to inform brand and product strategies.
• Monitor brand perception and adapt marketing tactics to drive deeper engagement and loyalty.
• Partner with digital, influencer, and PR teams to develop integrated campaigns that connect with audiences across multiple touchpoints.

Marketing Execution & Performance Tracking:

• Manage the execution of brand campaigns across traditional and digital media.
• Track key performance indicators (KPIs) such as awareness, engagement, and sales conversion.
• Optimize campaigns based on data and insights to improve ROI.

Cross-Functional Collaboration:

• Work closely with internal stakeholders including Product, Digital, Sales, and Creative teams to ensure consistent brand representation.
• Coordinate with external partners such as creative agencies, PR firms, and retailers.