Role
Marketing Specialist

Location

Cairo, Egypt
 

About Menthum
 

Menthum is Egypt’s leading digital wealth management platform, offering EGP money market fund, USD fixed income fund, equity index fund, and goal-based savings. We simplify wealth-building for individuals and small businesses. Our mission is to help people achieve financial wellness the right way — simply, smartly, and securely. Menthum is licensed and regulated by the FRA.

Role Summary

We are seeking a highly motivated Marketing Specialist to join our growing team. The ideal candidate will play a key role in supporting and executing marketing initiatives that communicate Menthum’s mission of “Wealth Building, Simplified.” You will work across multiple marketing functions — including content creation, campaign coordination, social media management, and performance tracking — to help grow the brand and drive engagement.

Key Responsibilities

• Assist in planning and executing marketing campaigns across digital and offline channels.
   
• Write and edit content for social media, email newsletters, and marketing collateral.
   
• Coordinate with the design team to deliver engaging creatives aligned with brand guidelines.
   
• Schedule and publish content across social platforms (Meta, TikTok, LinkedIn, Instagram).
   
• Monitor social media engagement and respond to comments and reviews.
   
• Conduct basic market research to identify trends, audience insights, and competitor activity.
   
• Track campaign metrics (CTR, engagement, conversion) and assist in preparing performance reports.
   
• Collaborate with sales and customer service teams to align messaging and goals.
   
• Support partnerships and influencer marketing initiatives.
   
• Help maintain documentation, calendars, and team workflows.
   

Qualifications

• 1–3 years of experience in a marketing or communications role.
   
• Solid understanding of digital marketing concepts, especially social media and content marketing.
   
• Strong writing and communication skills in English & Arabic.
   
• Ability to multitask, manage timelines, and work collaboratively.
   
• Experience in a startup or fast-paced environment is a plus.

Preferred Skills:

• Copywriting for social and email campaigns.
   
• Exposure to paid social media advertising (Meta/TikTok).
   
• Basic SEO knowledge.
   
• Canva or Figma experience for light creative work.
  
   

Behavioral Competencies

• Strong attention to detail and organization.
   
• Proactive, self-motivated, and eager to learn.
   
• Creative thinker with problem-solving capabilities.
   
• Strong communication and collaboration skills.
   
• Comfortable working under pressure and shifting priorities.
  
   

What We Offer

• Exposure to full-stack marketing across digital and offline channels.
   
• A collaborative, growth-driven environment.
   
• Opportunities to learn and contribute to real campaigns.
   
• Flexible working structure and room for growth.