- Develop, execute, and optimize media buying strategies across digital and traditional channels to achieve marketing objectives.
- Negotiate and purchase advertising space and time from various media outlets, ensuring cost-effectiveness and maximum reach.
- Monitor, analyze, and report on campaign performance metrics, making data-driven recommendations for continuous improvement.
- Collaborate with marketing, creative, and analytics teams to align media plans with overall campaign goals.
- Manage budgets, track expenditures, and ensure campaigns stay within allocated resources.
- Research and identify new media opportunities and emerging platforms to expand audience reach.
- Maintain strong relationships with media vendors and partners to secure advantageous rates and placements.
- Conduct competitive analysis to benchmark performance and identify industry trends.
- Ensure all media buys comply with brand guidelines and legal requirements.
- Prepare post-campaign analysis and present findings to stakeholders for future planning.
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.3-4 years of proven experience in media buying, preferably within the real estate or property sector.Strong understanding of digital and traditional media channels, including programmatic, social, and display advertising.Demonstrated ability to negotiate and secure favorable media rates and placements.Excellent analytical skills with proficiency in campaign tracking and reporting tools.Exceptional communication and interpersonal skills for effective vendor and stakeholder management.Ability to manage multiple campaigns simultaneously in a fast-paced environment.Detail-oriented with strong organizational and project management abilities.Proficiency in Microsoft Office Suite and media planning software.Willingness to work onsite and collaborate with cross-functional teams.