Position: Senior Performance Media Buyer (Meta & Google)
Location: Remote (Based in Egypt preferred)
Commitment: Full-Time or High-Level Part-Time
Salary: Competitive Base + Performance Incentives

 

About AdFirst

AdFirst is not your average performance agency. We’re a strategy-first growth partner built for DTC and service-based brands who want real business growth, not just someone to “run their ads.” We’ve helped brands across 10+ countries in MENA, EU & the US go from stalled growth to scale using clear systems, performance marketing, and business thinking that goes beyond the ads manager.

Now, we’re looking for a top 1% Media Buyer who thinks like a strategist, acts like an operator, and delivers results.

 

Who We're Looking For

This isn’t a junior execution role.

We want someone who understands funnel architecture, data-driven testing, creative strategy, and how to take a business from $10k/mo to $200k+/mo — not just by optimizing campaigns, but by owning the growth function with a team of CRO, strategists, and creatives supporting you.

Note: wirte “88”anywhere in your application so we know you read this.

Responsibilities

• Take ownership of client acquisition systems for DTC brands & service businesses across Meta, Google, and other platforms.
• Develop media buying strategies aligned with the brand’s goals, audience, and funnel stage.
• Build and manage campaign structures across TOF, MOF, and BOF with creative testing loops.
• Collaborate with strategists, CRO specialists, and creative teams to implement full-funnel campaigns.
• Monitor and optimize performance for CPA, ROAS, CTR, CVR, MER and AOV depending on business goals.
• Report performance clearly and strategically using custom dashboards or internal templates.
• Identify and communicate winning insights from creatives, audiences, placements, and offers.
• Plan and execute scaling strategies — you’ll be trusted to decide when and how to scale.
• Communicate clearly and proactively with the internal team and CSM on progress, pivots, and needs.

 

What You’ll Get

• Competitive salary based on experience + performance incentives
• Growth-oriented environment — you’ll be exposed to strategy, not just execution
• Freedom to own accounts without micro-management
• Access to some of the best thinkers in performance, CRO, and business strategy
• A chance to be more than a media buyer — to help build a category-defining growth partner

RequirementsMinimum 3+ years in media buying (preferably Meta & Google) with proven results in DTC or performance-led service businessesExperience working with brands between $10k–$200k/mo revenueAbility to build campaign structures, test creatives, and optimize across all funnel stagesStrong analytical skills — know how to read and manipulate performance data to extract insightsStrategic thinker — understands that media buying is part of the funnel, not the whole funnelUnderstanding of creative strategy, hooks, messaging, angles, and how to work with designers or UGC creatorsFamiliarity with Shopify, Meta Events Manager, Google Analytics, Tag Manager, GoHighLevel, etc.Ability to build out launch plans, forecasts, and explain the “why” behind the decisionsFluent in English — clear written and spoken communication is essentialNo ego — we want team players, not lone wolvesHungry, obsessed with growth (personal and business), and ready to be part of a bigger vision Bonus (Not Required)CRO experience or collaboration with CRO teamsBackground in creative direction or scripting UGCExperience running YouTube Ads, TikTok Ads, or Snap AdsWorked in or with high-growth agencies or DTC brandsFamiliarity with OKRs or growth frameworks