- Measure & optimize the Commercial funnel decreasing the gross to net variance through various identified initiatives & through implementing and optimizing Exponea hyper-Personalization engine amongst other identified optimization opportunities such as price, range, design etc.
- Measure & optimize the customer journey funnel increasing the throughput and conversion in each step of the customer journey from visit to purchase.
- Execute website merchandizing, product range, placement, analysis of product, category by price-point performance.
- Work with product design team(s) to ensure the right design at the right price point is produced to optimize the commercial performance of the channel.
- Execute & continually optimize the performance marketing campaigns with the aim of bringing Performance Marketing in house.
- Provide weekly/monthly Category / Product performance analysis with action plans to fulfill gaps if any.
- Keep the best sellers report on total, by brand and by category updated, highlighting action plans if needed.
- Highlight gaps in products and coordinate with Product Development team to fulfill the gaps.
- Prepare annual promotion calendar based on the product performance and occasions.
- Analyze competitors’ product and promotion plans on monthly basis and highlight industry trends to accordingly develop business strategies for revenue generation.
- Making helpful product recommendations and suggestions to increase revenue.
- Provide website analytics using insights from KPI’s, power BI and competitive research.
A deep understanding of consumers and what motivates them online.Great research, organizational, and learningskills.Excellent communication, teamwork, and interpersonal skills; proven team-first mentality as well as taking initiative.Strong analytics, attention to detail.Well organized with a strong sense of prioritization and problem-solving skills working within a dynamic environment.Strong MS excel & PowerPoint skills.