Conduct keyword research and competitive analysis
Develop and implement effective SEO strategies (on-page & off-page)
Optimize website content, landing pages, and blogs for search visibility
Write high-quality, SEO-friendly blog posts and articles
Lead web content strategies that align with SEO and user intent
Perform technical SEO audits and collaborate with dev teams for fixes
Track SEO performance and prepare monthly reports with insights & recommendations
Stay up to date with Google algorithm updates and SEO trends
Build quality backlinks through ethical outreach and link-building strategies
Collaborate with content, media, and performance teams to ensure SEO alignment
Proven experience as an SEO Specialist or similar role Strong writing skills, with the ability to create blogs, articles, and engaging web content Deep understanding of SEO content strategy and user-focused copywriting Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc. Solid understanding of HTML, CSS, and technical SEO best practices Familiarity with CMS platforms like WordPress Excellent analytical and reporting skills Strong communication and teamwork skills