● Working to increase the company's sales of paper raw materials throw digital communications.
● Assist in the formulation of strategies to build a lasting digital connection with consumers
● Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
● Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
● Be actively involved in SEO efforts (keyword, image optimization etc.)
● Prepare online newsletters and promotional emails and organize their distribution through various channels
● Provide creative ideas for content marketing and update website
● Collaborate with designers to improve user experience
● Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
● Acquire insight in online marketing trends and keep strategies up-to-date
● Maintain partnerships with media agencies and vendors
Digital Marketing Executive● Proven experience as Digital Marketing Executive or similar role● Excellent understanding of digital marketing concepts and best practices● Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM● Working knowledge of ad serving tools (e.g., DART, Atlas)● Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Web Trends etc.)● Skills and experience in creative content writing● Analytical mindset and critical thinking● Excellent communication and interpersonal skills● BSc/BA in marketing or relevant field