- Develop and implement a commercial strategy for inflight retail (duty-free and non-duty-free products).
- Benchmark and study global airline best practices to create a competitive model.
- Identify and onboard suppliers, both local and international, aligned with route demographics.
- Establish procurement relationships with FMCG, luxury goods, perfume, electronics, and local product suppliers at each destination.
- Negotiate revenue-share models, consignment deals, and exclusivity agreements.
- Ensure product quality, customs clearance, and onboard logistics.
- Work with IT and e-commerce to create a pre-order and inflight sales portal (via website, mobile app, and IFE system).
- Coordinate with cabin crew operations for inflight display, service, and stock handling.
- Implement POS and inventory management systems onboard
- Define pricing strategy and promotional campaigns.
- Analyze sales performance by route, product, and load factor.
- Collaborate with marketing for seasonal promotions (e.g., Ramadan, Christmas, summer).
- Recruit and train a dedicated inflight sales support team.
- Build training manuals for cabin crew for upselling techniques and system usage.
- Set up SOPs for product handling, stock reconciliation, and loss prevention
Bachelor’s degree in Business, Commerce, Marketing, or Aviation Management.5–8 years of experience in inflight sales, travel retail, or airline ancillary services.Experience in vendor negotiations and airline operational processes.Knowledge of customs regulations for duty-free goods.Previous experience with airline or airport duty-free operations.Strong network with local product suppliers across different regions.Familiarity with onboard payment solutions and POS systems (e.g., Omnevo, Retail inMotion).Multilingual skills are an asset due to coordination across countries.Strong commercial acumen with data-driven decision-making.