About Us
We’re a SaaS startup on a mission to reinvent customer service through AI automation. Our platform empowers support teams to automate their workflows through AI agents and AI monitoring. We believe AI can make customer support much more efficient and we want to be the ones building that in MENA and the world.
About the Role
You’ll play a foundational role in building our go-to-market strategy, positioning, and growth playbook.
What You’ll Own
Go-to-Market & Growth
- Define and execute our marketing strategy across channels (organic, paid, outbound, partner)
- Set up marketing analytics and attribution to track key funnel metrics (CAC, MQLs, conversion rates)
- Experiment with and scale paid acquisition campaigns (Google, LinkedIn, retargeting)
Product Marketing
- Craft clear, differentiated messaging and positioning for our product and use cases
- Conduct competitive analysis and market research to sharpen our narrative
- Develop sales and customer-facing assets (one-pagers, pitch decks, battlecards)
- Lead product launch planning and GTM execution in collaboration with product
Campaigns & Conversion
- Design and manage campaigns across the funnel, from awareness to lead generation
- Guide landing pages optimization and lead capture flows
- Collaborate with other team members to guide strategy and distribution
What We're Looking For3–6+ years in B2B SaaS marketing, ideally in a startup or fast-paced environmentStrong experience in growth marketing, product marketing, and paid acquisitionDeep understanding of customer journeys and funnel metricsProven ability to define positioning and GTM strategiesHands-on with tools like HubSpot, Google Ads, LinkedIn Ads, and marketing automationYou’re autonomous, resourceful, and thrive in a builder environmentBonus: Experience marketing to customer support, CX, or operations teams Location: Hybrid, Giza, EgyptType: Full-TimeExperience: 3–6+ years in B2B SaaS marketing