Key Responsibilities:

 E-commerce Strategy & Sales:

• Develop, implement, and execute the e-commerce business plan aligned with TiE HOUSE's brand and sales objectives.
• Monitor online sales performance, analyze KPIs, and prepare weekly/monthly reports with actionable insights.
• Coordinate with the marketing team to plan and launch digital campaigns that boost traffic and conversions.

 Website Management:

• Oversee the day-to-day management of the TiE HOUSE website, ensuring it is up-to-date, error-free, and optimized for UX and SEO.
• Manage product catalog: add/edit/remove products, descriptions, pricing, and ensure accurate stock levels.
• Collaborate with developers/designers to enhance site performance, loading speed, and mobile responsiveness.

 Customer Experience:

• Ensure an outstanding customer journey from browsing to checkout and delivery.
• Work closely with Customer Service to resolve customer issues and monitor feedback to improve satisfaction.

 Promotions & Merchandising:

• Plan online promotions, discount codes, bundles, and seasonal campaigns to drive revenue.
• Coordinate with suppliers and inventory team for stock planning ahead of campaigns.

 Analytics & Optimization:

• Use tools like Google Analytics, Facebook Pixel, and CRM data to analyze traffic sources, conversion rates, and user behavior.
• Propose and implement A/B testing and continuous improvements to increase sales and reduce bounce rate.