Key Responsibilities

1. Marketing/brand Strategy & Execution

• Develop and lead the integrated brand strategy aligned with business objectives and market  Positioning.
• Oversee annual marketing planning, budget allocation, and performance reporting.
• Translate company goals into actionable marketing initiatives across digital, offline, and experiential channels.

2. Brand Leadership

• Own and evolve the brand strategy, including positioning, architecture, tone of voice, and visual identity.
• Ensure brand consistency across all customer and stakeholder communications.
• Lead brand hierarchy and naming conventions across product lines and services.
• Conduct brand health tracking and lead rebranding or refresh projects as needed.

3. Creative & Design Oversight

• Supervise the development of marketing assets and campaigns, ensuring alignment with brand standards.
• Provide leadership to internal designers and agencies to deliver high-quality creative work.
• Review major creative outputs including advertising, packaging, social content, and visual guidelines.

4. Awareness, Communications & Campaigns

• Plan and execute brand awareness campaigns, media outreach, sponsorships, and PR activities.
• Oversee content marketing, storytelling, and communications strategies.
• Leverage insights and analytics to continuously refine messaging and channel mix.

5. Customer & Brand Experience

• Partner with product, customer experience, and operations teams to align on-brand experiences across the customer journey.
• Ensure brand coherence from digital interfaces to physical environments and customer support interactions.