- Oversee product listings for LED lighting products across ecommerce platforms (Shopify, Amazon, eBay, etc.)
- Write compelling product titles, descriptions, and specifications tailored for B2B and B2C customers
- Ensure accurate product data, imagery, and inventory across all channels
- Optimize product listings for SEO, user experience, and conversion performance
- Collaborate with technical and sales teams to ensure accurate and helpful product content (lumens, wattage, certifications, etc.)
- Monitor performance metrics like traffic, conversion rate, AOV, and ROAS
- Plan and execute online promotions, flash sales, and seasonal campaigns
- Manage advertising on platforms like Google Shopping, Amazon Ads, and Meta
- Analyze data and report on product performance and sales trends
- Stay up to date with ecommerce and lighting industry trends and competitive pricing
Bachelor’s degree in Marketing, Business, Ecommerce, or a related field3+ years of ecommerce or digital marketing experience, preferably in lighting, electrical, or hardware industriesProficient in ecommerce platforms (e.g., Shopify, BigCommerce, WooCommerce, Magento)Experience with marketplaces like Amazon Seller Central and eBayStrong knowledge of on-page SEO and digital marketing best practices