Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across platforms (Meta, TikTok, Google, Snapchat, etc.)
- Drive app installs, content creator engagement, and transactional user activity
- Monitor campaign performance using metrics like CAC, CPI, CPM, ROAS, CTR, etc.
- Conduct A/B testing on creatives, placements, audiences, and ad copy
- Collaborate with content, design, and data teams to align campaign goals
- Manage media budgets effectively to achieve growth KPIs within cost constraints
- Generate weekly performance reports and actionable insights
Proven experience with Meta Ads, TikTok Ads, and Google AdsSolid knowledge of campaign tracking and analytics tools (Meta Business Manager, Google Analytics, Firebase, etc.)Data-driven mindset with ability to analyze and optimize campaigns in real-timeStrong communication and copywriting skills for ad creativesExperience in AI Courses ads