- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Analyzing local and international markets to make commercial and economic decisions.
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
BS degree in Statistics, Marketing or related field5 - 8 years of experience.Proven Market Research Analysis experienceAbility to interpret large amounts of data and to multi-taskStrong communication and presentation skillsExcellent knowledge of statistical packages and MS OfficeAdequate knowledge of data collection methods (polls, focus groups, surveys etc)Strong analytical and critical thinking