Marketing Specialist - Job Description

We are looking for a motivated and skilled Marketing Specialist to join our team. In this role, you will be responsible for managing and improving our social media accounts, planning and running marketing campaigns, and working closely with the team to ensure everything is on track and delivering the desired results.

Responsibilities:Conduct market research to identify consumer requirements, habits, and trends to guide marketing strategies.Manage and oversee all social media accounts, ensuring consistent growth, engagement, and alignment with brand identity.Develop creative marketing campaigns and strategies tailored to target audiences.Execute and optimize both inbound and outbound marketing activities, including content creation, advertising, and event planning.Collaborate with internal team members and external vendors to execute promotional campaigns and ensure timely delivery of initiatives.Plan and launch marketing initiatives through appropriate channels (social media, email marketing, TV, etc.).Design and monitor social media campaigns, ensuring key performance indicators (KPIs) are met.Delegate tasks effectively within the marketing team and ensure all team members stay on track with assigned responsibilities.Provide guidance and regular follow-ups to the team to ensure alignment with the overall marketing plan and strategy.Analyze marketing data (campaign performance, conversion rates, traffic, etc.) to shape future strategies and improve effectiveness.Stay up to date with the latest trends, tools, and platforms to maintain a competitive edge in marketing activities.Undertake individual tasks and responsibilities as required to support the marketing plan.