1. Developing Marketing Strategies
- Create marketing plans aligned with company goals.
- Analyze the market and target audience to determine the best promotional approaches.
2. Managing Marketing Campaigns
- Working on marketing on the ground, establishing exhibitions, marketing in hypermarkets, and working on improving advertising.is must
- Implement effective advertising campaigns across digital and traditional channels.
- Monitor campaign performance and apply continuous improvements.
3. Conducting Market Research
- Study consumer behavior and needs.
- Monitor competitors and analyze their strengths and weaknesses.
4. Managing Social Media
- Develop and publish engaging content across social media platforms.
- Interact with the audience and analyze feedback.
5. Preparing Reports and Analysis
- Provide periodic reports on campaign and marketing strategy performance.
- Use data analysis tools to evaluate results and make data-driven decisions.
6. Coordination with Other Departments
- Collaborate with sales teams to identify market needs.
- Work with the design team to create attractive marketing materials.
7. Marketing Budget Management
- Allocate budgets for various campaigns and monitor expenses.
8. Relationship Building
- Engage with potential clients and partners to foster collaboration.
- Represent the company at events and trade shows.
9. Brand Development
- Ensure consistency of visual identity and marketing messages across all channels.
- Improve the company’s reputation and increase brand awareness.
10. Following Marketing Trends
- Stay updated with developments in digital marketing and new technologies to adopt innovative strategies.
Additional Responsibilities:
- Conduct market research to understand consumer requirements, habits, and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound and inbound marketing activities, including content development, advertising, and event planning.
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach target audiences through various channels (social media, email, TV, etc.).
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to refine marketing strategies.
- Undertake individual marketing tasks as assigned.
Proven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent